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The main areas where you'd want to hide the scars would be in front of the ear and behind the ear. Depending on where the pre-auricular incision is placed your side burns can be grown out a little bit to hide this pretty well. The incision behind the ear can also be hidden somewhat with the hair even in men. Tinted makeup can also be used to conceal the redness of the incisions as they heal (wait until your surgeons says it's okay to use makeup).
Hello! Thank you for the question! It is common for scars to fully mature for up to a year. In the meantime, there are a few things that may help to ameliorate your incision/scar. The most proven (as well as cheapest) modality is simple scar massage. Applying pressure and massaging the well-healed scar has been shown to improve the appearance as it breaks up the scar tissue, hopefully producing the finest scar as possible. Other things that have been shown to add some benefit, albeit controversial, are silicone sheets, hydration, and topical steroids. In addition, avoidance of direct sunlight to the incision will significantly help the appearance as they tend to discolor with UV light during the healing process. If unsightly scars are still present after approximately a year's time, other things that your surgeon may consider are intralesional steroid injections, laser, or just surgical revision of the scar itself. For men, meticulous placement of incisions along with no tension on the incision would allow the best healing for men. Hope that this helps! Best wishes!
In men it is harder to hide the scars. For example going behind the tragus is frequently not an option due to beard growing on the ear. Nonetheless, very fine scars eventually result and can look very natural. I would extend the scar into the scalp or across a well defined sideburn. You can remove individual hair follicles if a retrotragal incision is decided. Using a short scar technique can avoid extending beyond the posterior ear. There are many techniques and a discussion with your plastic surgeon should result in the best strategy for your case.
Male face lift incisions, if properly planned, can heal extremely well and rather quickly, See the link below for an example
In male facelifts, their incisions should be similar to that of females in that you want to hide the scars and make them imperceptible in weeks and not months or years. The key to that is to hide them in the natural skin creases. The only downside is that it sometimes does pull the sideburn back and they need to have laser hair removal in these areas, but this is far better than having any perceptible scar.
A man has to heal well, be disciplined, use sunscreen, and silicone tape if available. Thank you for your question and good luck with everything.